Yakari Van Dessel

UX strategy, research and design

Latest blog posts

One Way of Explaining the Value of Good UX To Stakeholders

In some situations, you have to sell the need for good UX before you can get buy-in from stakeholders. That’s why it’s important that you can be persuasive in a way that stakeholders really understand. Here’s how I did this a few weeks ago. The new guy For the past few …

The Lean UX Canvas To Mature Agile And Lean UX In Our Company

My personal experience of using the Lean UX Canvas for the first time in a new SAFe based Agile environment with a cross-functional team and a complex product. The Lean UX Canvas was a great answer to align a cross-functional team for a complex product. The canvas allowed us to have …

Personas: Why They Do Work

I wrote this blog post for Pàu, therefore it was first published on the Pàu Stories. A few weeks ago I read a tweet from a UX influencer questioning personas. I was stunned by how many other UX professionals also disagree with the effectiveness of personas. However, if you create personas …