About Yakari

Portret of Yakari Van Dessel

Hi! I’m Yakari Van Dessel, a UX designer dedicated to creating experiences that put people first. With a blend of strategy, research ,and design, I help users simplify their lives, giving them time for what truly matters. This user-centric approach also benefits businesses by driving engagement, loyalty, and growth.

I help teams understand both business and user goals, pain points, context, and behaviour through data-driven insights that prioritise human needs. This empowers strategic decisions that improve your product or service and give you a competitive edge.

At iO, I wore multiple hats—UX/UI Designer and UX Strategist. My projects spanned diverse industries, from pharmaceuticals to real estate.

  • As a UX/UI Designer, I crafted wireframes, mockups, and high-fidelity prototypes. My focus was on creating intuitive interfaces that resonated with users.
  • Transitioning to a UX Strategist, I delved into the broader scope of projects. I validated value propositions, conducted user research, created designs, and aligned business goals with user needs.
  • Notable Projects:
    • European Commission: I researched development practitioners’ experiences, redefined value propositions, and designed a new product concept.
    • Foreign Affairs Belgium: I researched citizens’ experiences with the initial Belgian Foreign Affairs website, prioritized improvements, and designed a new product concept.
    • D’Ieteren – Audi Website: I optimized sections and defined the information architecture for Audi’s Belgian website.

As a UX Designer (Consultant) at Pàu, I collaborated with clients to drive meaningful change.

  • Proximus: I championed customer-centric approaches for complex telecom products. From Lean UX workshops to research consultation.
  • Mediahuis: I designed concepts for self-service portals, CarPlay podcasts, and subscription shops. Quick and dirty research influenced decisions, and I actively participated in design sprints.

Currently, I’m proud to be part of the Bold team, powered by Ordina. As a UX Strategist / Design Researcher, I thrive on bridging the gap between user needs and business objectives. I’m fascinated by the intersection of design and business. It’s not just about pixels; it’s about impact. How can we create solutions that resonate with users and drive organizational success? That’s the question that keeps me up at night (in a good way!).

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